Why Facebook’s engagement surged after Cambridge Analytica


In the wake of the Cambridge Analytica scandal, the #DeleteFacebook movement got a lot of press. But to date, there’s been scant evidence of users actually closing their accounts. In fact, a new study suggests user engagement on Facebook actually spiked after the scandal broke–but not for reasons Facebook will love; in fact, it was likely because tons of users realized they’d better check their security and privacy settings.