This androgynous underwear brand is exploding, while Victoria’s Secret tanks


Meet TomboyX, an underwear brand that doesn’t push a rigid vision of masculinity or femininity on you. For decades, the underwear space has marketed products by emphasizing how they will enhance a woman’s sexiness or a man’s masculinity. Fran Dunaway and Naomi Gonzalez, the founders of TomboyX couldn’t find a brand that really spoke to them–so they created one. Their website offers unisex underwear of all sizes, allowing men to purchase traditionally feminine styles like bikinis, and women to buy traditionally masculine styles like boxers.